The brand aims to expand its retail presence in Pune with the new launches
PUNE: Sonata, India’s largest-selling watch brand from Titan Company Limited continues to expand its presence in Maharashtra. Maharashtra is one of the top 5 most important markets for Sonata. The brand continues to strengthen its product offerings in Maharashtra cities such as Mumbai, Pune, Nagpur, and Nashik among others and is set to launch Unveil 2.0, its latest collection for men and women.
Sonata Unveil 2.0 Collection, the skeletal quartz watch which includes striking design elements is the new range to be added to the brand portfolio with a price range between INR 2000-3000. The collection offers distinct and unique designs which will resonate with the young audience. Unveil has more than 10 variants each for gents & ladies with a special look and premium style to make each moment spectacular. Each watch is modern and path-breaking which is different in its concepts and fit for all kinds of occasions or festivities. The combination of stunning cases and dials of various colors with fine-quality leather or stainless steel straps create a premium look to the Sonata Unveil 2.0 watches.
Mr. Subish Sudhakaran, Marketing Head – Sonata & SF at TITAN COMPANY LIMITED said, “Maharashtra has always played a pivotal role from the business point of view for Sonata Watches. Sonata has evolved as a brand over the years and with the launch of products like Unveil 2.0. We aim to attract larger consumers who are fashion-conscious and fast-forward in their approach. Maharashtra continues to be our priority market and will witness expansion with a new collection at an affordable price, which is our brand motto.”
The brand saw an opportunity to bring to the consumer a great value product with a promise of great quality – an upgrade from the unorganized watches market. Sonata aims to gain momentum in the next leg of consumption growth from metros and middle cities. It has undergone a shift from ‘Common Man’s Common Brand’ to a brand that looks at inspiring and motivating the youth. Creating positive, meaningful, and impactful conversations is at the heart of every campaign of Sonata. The brand recently launched its new campaign film for ‘Your Style That Shines’ which showcases the unmatchable power of compliments.
The brand has watches for everyone and for every occasion – men, women, and the youth across categories like fashion, sporty, formal, dress, and traditional. SF by Sonata is another addition to the brand’s diverse collection of affordable, accessible, and stylish watches for the youth. With the ambition of reaching the masses, Sonata sells around 5.5 Million watches annually.
