Announces Project Vistaar
- Creates entrepreneurial opportunities in tier 2 and 3 cities as part of its Dealership Program across India, boosting the overall economy, job opportunities, and allied industries/services
- Develops a strong value chain for enabling quality products and solutions in the remotest areas of Maharashtra by integrating small business owners’ expansion in over 350+ Talukas
- Aims to enhance the socio-economic landscape by enabling association with a leading and trusted brand in color coated steel category.
PUNE: Tata BlueScope Steel today announced the launch of a unique initiative – ‘Project Vistaar’; conceptualized with the objective of increasing the company’s footprints practically in every corner of the country, enabling closer-to-customer experience. Tata BlueScope Steel’s existing dealer network boasts of over 6000 touch points pan India offering roof and wall cladding solutions under the brand ‘DURASHINE®’. In Maharashtra, Tata BlueScope plans to set up 1000 additional outlets in addition to the existing ones. Project Vistaar offers any aspirant an opportunity to partner with a trusted business house like the Tatas.
Some of the intangible benefits are:
- A reduced dependency on Tier 1 cities, optimizing overall costs
- Access to quality goods and services from reliable sources
- More opportunities for smaller businesses, allied services, and employment
- Improvement of facilities within the Tier 2 and 3 cities
What is in it for the Dealers?
- Dealers would be able to procure a complete range of aesthetically superior roofing-related products and solutions including matching accessories with state-of-the-art look n finish.
- Range of products and solutions for roof and wall cladding applications such as Roof and Wall Profiles, Tiles, and Liner Panels along with complementing Accessories.
- Special products like Cool Shield (Insulated Sheet) and Woodline (Wood Finish Liner Sheet) for innovative and contemporary structures which is much in demand in smaller towns at affordable costs.
- Dealers would be supported on their business development aspects such as training and development of Fabricators affiliated with them.
- Dealers would also receive guidance on important factors such as in-shop branding and visual displays along with marketing material
- Dealers would be able to get a chance to qualify for the prestigious DURASHINE® Dealer Loyalty Program. Durashine Dealer Loyalty program is the premium offering from TBSPL which supports dealers in strengthening their business as well as incentivizing their performance.
- The further partnership would lead to support of developing specialty stores or experiential centers known as DURASHINE® Galleria and DURASHINE® Select Shoppe
