Tata BlueScope Steel Expand Their DURASHINE® Dealer Network

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Announces Project Vistaar

  • Creates entrepreneurial opportunities in tier 2 and 3 cities as part of its Dealership Program across India, boosting the overall economy, job opportunities, and allied industries/services
  • Develops a strong value chain for enabling quality products and solutions in the remotest areas of Maharashtra by integrating small business owners’ expansion in over 350+ Talukas
  • Aims to enhance the socio-economic landscape by enabling association with a leading and trusted brand in color coated steel category.

PUNE: Tata BlueScope Steel today announced the launch of a unique initiative – ‘Project Vistaar’; conceptualized with the objective of increasing the company’s footprints practically in every corner of the country, enabling closer-to-customer experience. Tata BlueScope Steel’s existing dealer network boasts of over 6000 touch points pan India offering roof and wall cladding solutions under the brand ‘DURASHINE®’. In Maharashtra, Tata BlueScope plans to set up 1000 additional outlets in addition to the existing ones. Project Vistaar offers any aspirant an opportunity to partner with a trusted business house like the Tatas.

Some of the intangible benefits are:

  • A reduced dependency on Tier 1 cities, optimizing overall costs
  • Access to quality goods and services from reliable sources
  • More opportunities for smaller businesses, allied services, and employment
  • Improvement of facilities within the Tier 2 and 3 cities

What is in it for the Dealers?

  • Dealers would be able to procure a complete range of aesthetically superior roofing-related products and solutions including matching accessories with state-of-the-art look n finish.
    • Range of products and solutions for roof and wall cladding applications such as Roof and Wall Profiles, Tiles, and Liner Panels along with complementing Accessories.
  • Special products like Cool Shield (Insulated Sheet) and Woodline (Wood Finish Liner Sheet) for innovative and contemporary structures which is much in demand in smaller towns at affordable costs.
    • Dealers would be supported on their business development aspects such as training and development of Fabricators affiliated with them.
    • Dealers would also receive guidance on important factors such as in-shop branding and visual displays along with marketing material
    • Dealers would be able to get a chance to qualify for the prestigious DURASHINE® Dealer Loyalty Program. Durashine Dealer Loyalty program is the premium offering from TBSPL which supports dealers in strengthening their business as well as incentivizing their performance.
    • The further partnership would lead to support of developing specialty stores or experiential centers known as DURASHINE® Galleria and DURASHINE® Select Shoppe

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