INDIA: Rajesh Magow, Co-founder & Group CEO of MakeMyTrip said, “The New Year and Christmas season provide the perfect opportunity for travelers to unwind, and they are eager to make the most of it for their domestic or international travel as the case may be. The trend toward premiumization is becoming increasingly pronounced, as travelers are willing to spend more for a memorable holiday. Bookings for travel in pairs and families continue to be dominant during the holiday season while the share of solo travelers is also on the rise, particularly among international travelers.”
Top Domestic Destinations
- The top 20 domestic cities contribute 40% of all domestic searches travel during the upcoming holiday season, with Goa leading the charts
- Manali, Varanasi, Mussoorie & Udaipur witness double-digit % growth in searches
- 40% of the top 20 most searched domestic destinations include hill destinations across North and South India
The top 20 most searched domestic cities include:
- Goa
- Mumbai
- Udaipur
- Delhi
- Jaipur
- Manali
- Puri
- Bengaluru
- Munnar
- Varanasi
- Lonavala
- Mahabaleshwar
- Hyderabad
- Ooty
- Jaisalmer
- Kolkata
- Coorg
- Mussoorie
- Pondicherry
- Shimla
Top International Destinations:
- The top 20 international destinations contribute 83% of all international searches for travel during the upcoming holiday season
- Azerbaijan & Malaysia witness 248% & 100% growth in searches respectively. Japan, Vietnam & Turkey experience healthy double-digit growth in searches
- Canada & Maldives are the only two destinations among the top 20 that saw a drop in searches
The top 20 most searched international destinations include:
- United Arab Emirates
- Thailand
- Singapore
- Indonesia
- Malaysia
- United States
- Vietnam
- United Kingdom
- Sri Lanka
- Australia
- Canada
- Nepal
- Maldives
- Saudi Arabia
- Azerbaijan
- France
- Japan
- Hong Kong
- Turkey
- Qatar
Preferred Time of Travel
- Similar to last year, the Saturday before Christmas (21st Dec) continues to be the most searched travel date for both domestic and international travel.
- However, for domestic hotel searches, there is also a spike in interest for travel starting Dec 25th which indicates that travelers might be extending their holidays beyond Christmas till New Year’s Day
Business Class Travel on the Rise
- Business class bookings across domestic and international have grown by 50% YoY
- 80% increase in business class bookings for international flights
- 27% increase in business class bookings for domestic flights
Trend Towards Premiumization in Hotel Bookings
- The contribution of domestic hotel bookings priced above INR 10K+ increased to 22% as compared to 20% in the same period last year
- The contribution of international hotel bookings priced above INR 10K+ increased from 51% in 2023 to 57% this year
Holiday Packages
- Double-digit growth in bookings for holiday packages for the upcoming year-end holiday season
- Average spending on year-end holiday packages has increased by 7% compared to the same period last year
Top domestic holiday packages:
- Andaman
- Kerala
- Goa
- Himachal
- Kashmir
Top international holiday packages
- Dubai
- Thailand
- Singapore
- Maldives
- Bali
