PUNE: Incredible Ideas Pvt. Ltd., founded by 17-year-old student entrepreneur Vir Thapar, has launched Mitra Energy Bar, a nutritious and affordable energy bar aimed at making a positive impact in the lives of street children. Vir was inspired by the acts of kindness displayed by compassionate individuals offering money, biscuits, and meals to street children, but realized that these gestures fell short of providing the vital nourishment these youngsters desperately need.
Crafted with meticulous care and precision, each Mitra Bar combines the goodness of almonds, the wholesomeness of foxtail, and the natural sweetness of dates. Vir did extensive sampling, and his friends and other respondents loved the taste. The product is priced affordably so that people can carry it with them to giveaway.
In addition to R&D, Manufacturing, Market Research, and Business Development, Vir is joined by Anaya who heads Sales and Marketing for the venture. The team runs a highly energetic and engaging Instagram channel, while offline they are connecting with schools, clubs, gyms, and offices to place their product directly or through vending machines.
Vir said, “An estimated 18 Million children live on streets in India, and with our bar, we want to make a small difference in their lives. And we don’t stop at just giving a nutritious bar to these children, but also pledge to donate 50% of our profits to Door Step School, an NGO that provides education to the street children“.
Vir is passionate about entrepreneurship and recently completed a Summer Course from USC on Entrepreneurship. He also teaches entrepreneurship by conducting boot camps for underprivileged and government school students. He volunteered to create coursework for a program launched in partnership with the Government of Rajasthan, for which he was commended by the state government.
Mitra Energy Bar is not just a delectable snack, but also a catalyst for positive change in the lives of those in need.
