MUMBAI: DURASHINE® was unanimously chosen by consumers as “Brand of the Year 2023”, through research based on a consumer survey conducted by Marksmen Network Private Limited. DURASHINE® from Tata BlueScope Steel is a leading brand in the retail segment, offering color-coated steel sheet products and solutions pan India. DURASHINE® has showcased the highest standards of product development and customer service. The Brand has completed more than 15 years of outstanding performance and continues to offer customer-centric and innovative solutions. DURASHINE® commands a leadership position in the segment with the widest network of channel partners creating 5000+ touchpoints.
On receiving the award, Anoop Kumar Trivedi, Managing Director – of Tata BlueScope Steel said, “DURASHINE® is our flagship brand and it has retained its positioning as a category leader in color-coated steel for more than a decade. This recognition is a testament to the loyalty that the brand enjoys amongst its customers. This is a great moment, and such recognitions further encourage us to outperform at all levels; be it new product offerings, channel development, or catering to customer needs.”
DURASHINE® is the flagship retail brand of Tata BlueScope Steel which offers color-coated steel in the form of roof and wall solutions. The brand manufactures and sells roll-formed color-coated steel roof & wall sheets, structural products, and accessories. DURASHINE® offers aesthetically superior and durable roofing solutions for residential, commercial, and industrial applications. Launched in the year 2008, the brand has won several awards and is the most preferred choice in this segment.
