INDIA: Mastercard has signed a global partnership with the International Cricket Council (ICC) to provide exclusive benefits to cricket fans during the ICC Men’s Cricket World Cup 2023. The event will be held in India between October 5 and November 19, 2023.
As part of the partnership, Mastercard cardholders will have the opportunity to purchase match tickets during an exclusive 24-hour pre-sale window. They will also be able to meet cricket legends, get up close to the Men’s Cricket World Cup trophy, and experience unique access on match days. Children of cardholders aged between 12-18 years will also have the chance to be a part of the flagbearer program, and there will be a wide range of offers for Mastercard cardholders on official ICC merchandise.
Mastercard’s tie-up with the ICC highlights the brand’s commitment to cricket and adds to the global technology company’s prestigious international sports sponsorship portfolio, which includes associations with the likes of the UEFA Champions League and the PGA Tour.
ICC Chief Executive, Geoff Allardice, said, “We are delighted to announce Mastercard as a global partner for the ICC Men’s Cricket World Cup 2023, the pinnacle event of the one-day game. Mastercard brings its rich experience of sports partnerships to the table, and the ICC is looking forward to collaborating with a renowned global brand to bring many benefits to cricket lovers around the world.“
Chief Marketing and Communications Officer at Mastercard, Raja Rajamannar, said, “Cricket is a huge passion for millions of people across the globe, particularly in India and South Asia. We are excited to partner with the ICC for the 2023 ICC Men’s Cricket World Cup, allowing us to bring fans closer to their passion for the sport. We’re dedicated to connecting our customers, cardholders, and all cricket enthusiasts to priceless possibilities throughout the tournament.“
The ICC is the global governing body for cricket, representing 108 members. The ICC governs and administrates the game and is responsible for the staging of major international tournaments, including the ICC World Test Championship Final, ICC Men’s and Women’s Cricket World Cups, T20 World Cups, as well as all associated qualifying events. The ICC also appoints the umpires and referees that officiate at all sanctioned Test matches, One Day Internationals, and T20 Internationals. Through the Integrity Unit, it coordinates action against corruption and match-fixing.
Mastercard is a global technology company in the payments industry. Its mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible. Using secure data and networks, partnerships, and passion, its innovations and solutions help individuals, financial institutions, governments, and businesses realize their greatest potential. With connections across more than 210 countries and territories, Mastercard is building a sustainable world that unlocks priceless possibilities for all.
