Akzo Nobel India Launches Dulux AssuranceTM; Its First Warranty Program in India

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Akzo Nobel India
Akzo Nobel India

INDIA: Akzo Nobel India Limited, a leading paints and coatings company, has launched its first-ever warranty program for its paint consumers in India. The program, called Dulux AssuranceTM, assures perfect color, finish, and coverage on select Dulux products for up to 15 years. The warranty program covers 17 Dulux products, including interior and exterior emulsions and the Dulux Aquatech range of waterproofing solutions.

The launch of the Dulux AssuranceTM program comes as nearly one in every two Indian consumers prioritizes quality as the primary factor during purchase. The latest research by Dulux shows that Indian consumers trust the brand and its superior-quality products to keep their homes looking good year after year.

Rajiv Rajgopal, Managing Director of Akzo Nobel India, said, “The demand for paint and coatings is rapidly growing in India, and the industry is expected to grow from 62,000 crore to 1 lakh crore in the next five years. While consumer demand for decorative paints continues to grow, we also know that choosing the perfect paint that gives assured results isn’t always easy. Hence, at Dulux – a brand synonymous with quality and innovation, we have launched the Dulux AssuranceTM Warranty Program. It’s our commitment to back unmatched quality with an unbeatable warranty – thus giving families the power to make confident paint choices.

The warranty program is free of cost, and consumers can register for it or raise a claim in case of any eventuality through WhatsApp, the Dulux India website, or even the Dulux India official account on Facebook Messenger. Upon successful validation of the claim, the replacement product e-voucher will be sent by e-mail or WhatsApp within 14 working days and is redeemable anytime within three months from the date of issue.

Akzo Nobel India has been present in India for 69 years and became a member of the AkzoNobel Group in 2008. With an employee strength of around 1,500, AkzoNobel India has five manufacturing sites, two RD&I centers, regional offices, and a distribution network spread across the country. All manufacturing facilities have a state-of-the-art environmental management system, and the company’s commitment to Health, Safety, Environment, and Security (HSE&S) has been among the best-in-class globally, with due care being taken to protect people and the environment.

The Dulux AssuranceTM program is a significant step towards providing Indian consumers with a worry-free paint experience for longer. With the extensive warranty coverage, homeowners across India can now enjoy peace of mind and convenience while choosing the perfect paint for their homes.

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