PUNE: Pune-based CEAT Indian Supercross Racing League (ISRL) has unveiled an ambitious investment plan of nearly INR 150 crores over the next three years. The league aims to create world-class racing infrastructure, and grassroots development, and ensure world-class events across India. The investment will also go towards market making and taking the league to the masses, capturing the imagination of sports and adventure-loving viewers in India.
The league aims to create a global-scale event in India and position the nation as the epicenter of Supercross. With substantial investment, ISRL is determined to capture the hearts and minds of motorsports fans and elevate Supercross to the status of premier motorsport, introducing it to an even broader audience.
The league plans to implement state-of-the-art technologies and infrastructure, ensuring that it stands head and shoulders above all other global Supercross events. The league is gearing up for its first season, set to take place in December 2023, and aims to expand to six venues next year in season two.
The CEAT ISRL rider pool includes South African and Australian Supercross champions, among other international riders, making it a truly global event. The league promises heart-pounding action and intense competition, featuring four exciting racing categories: 450cc international riders only, 250cc international riders only, 250cc India-Asia mix, and 85cc junior class.
The league is committed to providing a safe and competitive environment for riders of all ages and skill levels. It also believes in giving back to the community and partnering with local organizations to promote youth development and environmental sustainability.