PUNE: Phoenix Marketcity Pune is strengthening Pune’s sports and athleisure retail landscape by bringing a high-impact category cluster under one destination. Anchored by flagship format stores from Nike, Adidas, ASICS, and Skechers and complemented by New Balance, Reebok, Puma, and Xstep, the zone offers Pune shoppers a wider choice in one place. With this cluster, Phoenix Marketcity is building a dedicated sports and athleisure address that reflects the city’s growing fitness culture and changing retail expectations.
The new zone reflects how Pune is changing. Training has become a routine for many. Running communities are growing. Athleisure is now part of everyday style. Phoenix Marketcity has responded by creating a cluster where shoppers can explore store formats that feel premium and immersive, with product stories that are being introduced to Pune for the first time.
Speaking on the development, Anhsuman Bhradwaj, Senior Centre Director, Phoenix Malls [Pune], said,
“Phoenix Marketcity Pune has been focused on building experiences that feel current and relevant to the city. The sports and athleisure zone is a step in that direction. With flagship stores coming together in one cluster, we are creating a stronger destination for consumers who are serious about sport and also for those who choose athleisure as part of their daily wardrobe.”
Nike anchors the zone with one of the largest stores in Maharashtra, the only flagship in Pune, built on a premium store design with an immersive global look. The store showcases Nike’s most iconic global categories, including Jordan, Air Force 1, and Dunks, along with a curated mix of performance, lifestyle, running, and training essentials. The product selection reflects Nike’s latest offerings while ensuring customers have access to key franchise collections.
Adidas adds a flagship format store that reflects the brand’s global design ethos. The launch spotlights the EVO SL, a shoe engineered for Effortless Moves and Endless Looks, bringing a comfort-meets-style narrative that fits daily movement and city pace.
ASICS strengthens the zone’s running focus through a flagship format store built for performance seekers. A key highlight is the GEL Nimbus 28, featuring FF BLAST PLUS cushioning for cloud-like comfort, PureGEL shock absorption, an engineered knit upper for adaptive comfort, and a HYBRID ASICSGRIP outsole for traction. The store reinforces ASICS as a strong destination for runners seeking advanced comfort and dependable performance.
Skechers expands the zone’s offer with a flagship format presence that supports everyday comfort and easy movement, adding depth to the athleisure category within the cluster.