INDIA: EaseMyTrip.com has announced its strategic partnership with Cover Genius, the insurtech for embedded protection. The partnership will allow EaseMyTrip customers to add Cancel For Any Reason (CFAR) travel protection along with comprehensive travel protection when booking their tickets. The integration with Cover Genius’ award-winning global distribution platform, XCover, will provide customers with AI-backed pricing and an end-to-end customer experience that handles all of their needs, from the initial sale to administration and claims.
CFAR protection is becoming increasingly popular among consumers and online travel agencies (OTAs) as it provides a seamless experience that eliminates paperwork when making any refund request. Additionally, OTAs, remove the need for insurance licensing. The recent survey conducted by Momentive.ai, commissioned by Cover Genius, revealed that 13% of Indian travelers who made a claim for pandemic-related reasons were not covered despite purchasing travel insurance for pandemic protection. Furthermore, 32% of Indian travelers would prefer to buy protection from embedded sources like their travel provider, agent, or airline, rather than traditional insurance sources such as credit cards.
Rikant Pittie, Co-Founder of EaseMyTrip, said, “With an increase in demand for domestic and international travel, Cover Genius has the global expertise we needed to curate tailor-made protection, backed by AI, that offers customers seamless experiences and flexibility. CFAR is a one-of-a-kind solution that will assure our customers in unforeseen circumstances.” Barney Pierce, SVP, of Strategic Partnerships, APAC for Cover Genius, added, “We are excited to partner with EaseMyTrip and offer its customers innovative and bespoke products that are dynamically priced and easily accessible.”
The partnership between EaseMyTrip and Cover Genius will provide customers with flexible travel protection that covers all manner of uncertainties and ‘what-ifs.’ The AI-backed pricing and end-to-end customer experience provided by Cover Genius’ XCover platform will offer customers the comfort and flexibility to change their travel plans without repercussions.