Actress Huma Qureshi, Tara Sutaria, Malavika Mohanan, Amala Paul and four inclusivity champions endorse the campaign
PUNE: Godrej Professional, the leading professional hair color brand, unveiled the ‘Dimension- Ombreyage collection’ by conducting a workshop with 100+ hair stylists in Pune. The new hair color looks are part of ‘Dimension’, a campaign by Godrej Professional weaving beauty with the message of acceptance, inclusivity, and self-expression.
Co-created by the country’s prominent hair stylists like Heena Dalvi, Ryan D’Rozario, Sylvia Chen, and Najeeb Rehman, the four hair color looks of ‘Dimension- Ombreyage collection’ are Sandstone Ombreyage, Auburn Ombreyage, Crimson Ombreyage, and Pearl Square. These hair color looks encompass a multitude of tones and styles to create distinct looks for every mood, every style, and every identity. It celebrates and flaunts every dimension and style that makes one look and feel beautiful, inside and out because hair color does not differentiate between gender, race, size, or skin tone.
Over 100 stylists spent the day with the brand’s education and technical ambassadors who demonstrated these new looks. The workshop commenced with an informative talk by them on trending haircuts and the four hair coloring techniques. Heena Dalvi and Sylvia Chen demonstrated the color and cut live on stage – revealing all the tips and tricks to stylists to recreate these looks in their salons.
Commenting on the same, Neeraj Senguttuvan, Category Head – Hair Care, Godrej Consumer Products Ltd (GCPL), said, ‘Fashion and beauty are proud and unapologetic reflections of individual identities. There has often been a misconception that hair color and bold styles are only for a certain segment of people. The truth, however, is far from that. As a brand, we’ve always believed that our products can be used by absolutely anyone and that’s what makes Godrej Professional a leading name in the hair color segment. We want to be synonymous with inclusivity and confidence, and the campaign and the ‘Dimension- Ombreyage collection’ is a step in this direction. This new campaign will push us to look at blurring lines of beauty and create an acceptance for all.”
Heena Dalvi, National Technical Head, Godrej Professional, added, “We are excited to showcase and share with stylists in Pune; four ‘Ombreyage’ hair color looks – Sandstone Ombreyage, Auburn Ombreyage, Crimson Ombreyage, and Pearl Square. The ‘Dimension- Ombreyage collection’ workshops are led by the salon industry’s foremost experts. Our aim is to impart the latest hair coloring trends and styling techniques that will add to the skills of budding and existing stylists in Pune.”
To amplify the message, Godrej Professional brings together people who struggled with societal stereotypes of their individuality. This includes leading ladies from the Indian film industry such as actresses Huma Qureshi, Tara Sutaria, Malavika Mohanan, and Amala Paul. The initiative features inclusivity champions like Nitasha Biswas, a transgender model, and TedX speaker, model Archana Akil Kumar, Influencer Aayushi Badheka – an advocate for mid-sized fashion, and model Zander Lama. All of them were criticized for their body size, skin color, sexual orientation, and regional heritage.
Godrej professional is the first Indian hair professional range developed in partnership with the Indian hairdressing industry, tested and certified by salonists and scientists alike. The color range consists of 28 stunning hair color shades, all specifically created for Indian hair.
