INDIA: LaLiga, the world’s largest football ecosystem, has revealed a new brand identity that reflects its sustained growth and international reach over the past decade. The new brand, written as a single word in capital letters, represents the power of football and the league’s commitment to social responsibility and ending discrimination.
The new brand symbol, represented by the initials LL, reflects the passion and communion between players and fans. The choice of the symbol reflects two key moments often experienced on and off the field, with players celebrating a goal with a knee slide forming an L, and fans forming an L with their arms when celebrating their team’s success.
The new corporate color, Pantone Red 032C, represents the pride, passion, energy, and excitement of football, while the sound identity will feature a more versatile sound that adapts and changes to different environments and moments.
LaLiga’s new brand identity reflects its global reach and commitment to social responsibility, making it easily identifiable and unique. The league’s sustained growth over the past decade has made it the largest football ecosystem in the world, with a presence in 41 countries through 11 offices.
