LT Foods Launches Daawat Quick Cooking Red Rice to Strengthen Super Food Portfolio

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Daawat Quick Cooking Red Rice
Daawat Quick Cooking Red Rice

LT Foods, a leading Indian-origin global FMCG company in the consumer food space, has announced the launch of Daawat Quick Cooking Red Rice, a new addition to its Super Food portfolio. The rice is rich in phytonutrients, high in fiber, and offers multiple health benefits. Most importantly, it cooks in just 15 minutes, making it a convenient cooking option for health enthusiasts.

The newly launched Super Food is available in a pack of 1 kg and is packed in a collectible and reusable tin. Consumers can purchase it from leading E-Commerce platforms such as Amazon and Big Basket, as well as Modern Trade. The rice is available across Delhi, Haryana, Uttar Pradesh (U.P.), Maharashtra, Gujarat, Telangana, West Bengal, Andhra Pradesh, Karnataka, and Tamil Nadu.

Prior to this, the company had launched Daawat Quick Cooking Black Rice, which has been well-received by consumers. The rice is packaged in a 1 kg collectible and reusable tin and is available across E-Commerce platforms, modern trade, and general trade. It has a mild and nutty flavor that creates delicious recipes. It is rich in antioxidants, has a low glycemic index, and cooks in just 15 minutes.

Ritesh Arora, CEO, of India Business & Far East, LT Foods Ltd., said, “We, at LT Foods, are committed to providing healthy food options to the consumers. While solidifying our position further in the core Basmati and Specialty Rice segment, we diversified and forayed into the Convenience and Health segment more than a decade ago by launching Daawat Quick Cooking Brown Rice, which has maintained its leadership position to date. Building on it, the company launched Daawat Sehat, an iron and vitamin-fortified rice, which has also been well-received by consumers.

K. Ganapathy Subramaniam, Head of Marketing, LT Foods Ltd., said, “To boost our health portfolio, we launched a Super Food range aimed towards consumers at large but to particularly appeal to the health-conscious consumers who are willing to expand their food repertoire for a better tomorrow. Our latest Super Food, Daawat Quick Cooking Red Rice, reflects our commitment to providing wholesome, nutritious food to enhance the well-being of our consumers. We believe that by introducing Red Rice, we are not only providing a healthy alternative but also opening up new avenues for culinary exploration. Its versatility in various cuisines and dishes makes it an exciting addition to any kitchen.

Red Rice is known to be a rich source of iron and magnesium. It enables the consumers to live a better quality of life by mitigating the potential risks posed by lifestyle disorders such as cardiovascular and respiratory conditions, boosts digestion, and is good for bone health.

LT Foods has a consolidated revenue of around Rs. 6,979 crore as of FY23. It is growing at a 5-year Revenue CAGR of 15% and PAT CAGR of 35%. The company has an integrated “Farm to Fork” approach with a well-entrenched Distribution Network and Global Supply Chain Hubs backed by automated state-of-the-art and strategically located Processing Units in India, the U.S., and Europe, and a robust distribution network with 1300+ distributors across the globe.

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