PUNE: Mahindra Lifespace Developers Limited (MLDL), the real estate and infrastructure development arm of the Mahindra Group, has unveiled India’s first home-buying experience on the Metaverse with the launch of Bastion at Mahindra Citadel, which is Phase 2 of the project. The launch was revealed via a first-of-its-kind drone show, which culminated in a QR code in the skies of Pune, leading the audience to the Metaverse experience.
The project was unveiled at the project location in Pimpri-Chinchwad, where over 500+ lit drones presented a spectacular show including visuals of key features of the project like the ecotone design, the home automation features, and the unveiling of the Metaverse experience. The drones finally formed a QR code that could be scanned by the audience to enter the Metaverse experience of Mahindra Citadel.
In this unique experience, users are transported to their future homes, even before they make their decision to purchase. Users can also interact with elements within the homes and design interiors to their liking. Amit Kumar Sinha, MD & CEO, of Mahindra Lifespace Developers Ltd, said, “We are excited to launch Bastion at Mahindra Citadel in Pune, a focus market for Mahindra Lifespaces. This immersive and interactive Metaverse experience not only sets a new industry standard but also provides our customers with a unique opportunity to truly envision their future homes.“
Building on the resounding success of Phase 1 launched in November 2022, Bastion at Mahindra Citadel which spans 9.66 acres, features a carefully crafted selection of premium, 3 & 4 BHK homes. The development offers a diverse range of amenities, thoughtfully designed to enhance the physical, mental, and social well-being of the residents, promoting a balanced and vibrant lifestyle. Homes at Mahindra Citadel are pre-certified IGBC gold-rated and have various design and process interventions for energy efficiency and waste management.
Strategically positioned along the bustling Mumbai-Pune highway, this development occupies a coveted residential location within Pimpri-Chinchwad. It offers proximity to the IT hub of Hinjewadi, Sant Tukaram Nagar, Pimpri, and PCMC metro stations. The area also offers a variety of malls, reputed schools, colleges, multi-specialty hospitals, and various entertainment and restaurant options, which contribute to its accessibility and lifestyle.
Mahindra Lifespace Developers Ltd. brings the Mahindra Group’s philosophy of ‘Rise’ to India’s real estate and infrastructure industry through thriving residential communities and enabling business ecosystems. The Company’s development footprint spans 34.46 million sq. ft. of completed, ongoing, and forthcoming residential projects across seven Indian cities; and over 5000 acres of ongoing and forthcoming projects under development/management at its integrated developments/industrial clusters across four locations.
The first real estate company in India to have committed to the global Science Based Targets initiative (SBTi), all Mahindra Lifespaces’ projects are certified environment friendly. With a 100% Green portfolio since 2014, the Company is working towards carbon neutrality by 2040 and actively supports research on green buildings tailored to climatic conditions in India. Mahindra Lifespaces(r) is the recipient of over 80 awards for its projects and ESG initiatives.
Mahindra Lifespaces has set a new industry standard by launching India’s first home-buying experience on the Metaverse. This immersive and interactive experience provides customers with a unique opportunity to envision their future homes and interact with elements within the homes. The development offers a diverse range of amenities, thoughtfully designed to enhance the physical, mental, and social well-being of the residents, promoting a balanced and vibrant lifestyle.