NEW DELHI: Maruti Suzuki’s Grand Vitara has achieved a remarkable milestone of the fastest 1 lakh sales in the Mid-SUV segment in less than a year, as it celebrates its first anniversary. The Grand Vitara has revolutionized the SUV space in India with its multi-product offerings, including the Intelligent Electric Hybrid and Suzuki ALLGRIP SELECT variants, which stand apart for their excellent performance. The Grand Vitara has accelerated Maruti Suzuki’s growth in the SUV segment, making it the No.1 SUV brand with a market share of 22%. The premium SUV has also won ten awards since its launch and contributed to nearly 20% of NEXA’s overall sales. The Grand Vitara is leading the premiumization of the Mid-SUV segment, having an impressive 43% high-income audience.
The Grand Vitara Intelligent Electric Hybrid is available with an e-CVT transmission and delivers best-in-class fuel efficiency of 27.97 km/l. It also comes loaded with a host of high-tech features such as a colored Head-Up Display, 360-degree parking camera system, ventilated seats, etc. The premium SUV comes with a dynamic and aggressive exterior design, sophisticated interiors, a range of technologically advanced segment-leading features, and exciting powertrain choices.
Speaking on the achievement, Shashank Srivastava, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, said, “The debut of the Grand Vitara last year heralded a new era, bestowing a truly magnificent experience upon SUV enthusiasts nationwide. This remarkably versatile SUV exhibits prowess in traversing diverse terrains and satiates an array of consumer inclinations, earning it a favored status among our discerning customers. Grand Vitara accelerated Maruti Suzuki’s growth in the SUV segment. Maruti Suzuki today is No.1 in the SUV segment with a market share of 22%. Within a mere twelve months since its launch, the Grand Vitara has notched an impressive feat, garnering the adoration of over one lakh customers.“
The Grand Vitara has set new benchmarks for SUV aficionados in the country, and Maruti Suzuki’s growth in the SUV segment is a testament to its revolutionary product portfolio. The Grand Vitara’s success is a result of its multi-product offerings, including the Intelligent Electric Hybrid and Suzuki ALLGRIP SELECT variants, which cater to a diverse customer base.
The premium SUV Grand Vitara features NEXA’s signature design language, ‘Crafted Futurism,’ exclusively crafted to match the refined tastes of NEXA customers. The Grand Vitara boasts incredible fuel efficiency powered by its revolutionary Hybrid powertrains. Currently, the Grand Vitara comes with 12 variants across Intelligent Electric Hybrid, Progressive Smart Hybrid, Suzuki ALLGRIP SELECT, and CNG models. Reinforcing the safety quotient, the Grand Vitara comes with a host of active and passive safety features, including the recently introduced Acoustic Vehicle Alerting System (AVAS) in its hybrid variant.
Founded on the philosophy of ‘Create. Inspire,’ NEXA was introduced in 2015 to deliver overwhelming customer experiences in the automotive retail space with cutting-edge technology and unmatched hospitality. Over the years, NEXA’s contribution to total Maruti Suzuki sales has increased from 5% in 2015-16 to over 32% in 2023-24 with its 8 models. This year, NEXA celebrated the milestones of 2 million cumulative sales and the completion of 8 years since inception.
