Samsung Announces 2023 Line-up of WindFree™ ACs; Embrace the Wind-Free Life for Powerful Cooling and Perfect Comfort

  • The new range includes Wi-Fi-enabled models with AI Auto Cooling that saves up to 77% energy, Welcome Cooling, Motion Detection Sensor, Voice Control, and more
  • Some models come with an in-built air purifier with a PM 2.5 filter
  • Priced at INR 35,599 onwards, the new line-up is available across all leading offline and online stores including Amazon, Flipkart, and
  • Get no-cost EMI & 5% cashback across retail stores and on all leading bank cards

GURUGRAM: Samsung, India’s largest consumer electronics brand, today announced the launch of its 2023 range of air conditioners, including its premium WindFree™ air conditioners. The new range addresses consumers’ demand for a powerful air conditioner that combines fast cooling, clean air, energy efficiency, and convenience with great aesthetics, effortlessly.

The WindFree™ technology has been designed to eliminate harsh cold air drafts and disperses air through 23,000 micro holes at a speed of 0.15 m/s that promises 43% faster cooling, for powerful cooling and perfect comfort. The new range includes 36 WindFree™ air conditioner models.

Designed to blend in with the home décor seamlessly, the new line-up comes in a beautiful dual-tone design and is available in two new colors – Rose Grey and Airy Mint, apart from the White color panel. Priced at INR 35,599 onwards, the new line-up is available across all leading retail stores and online on Flipkart and Amazon, and

To enable a clean indoor environment, the in-built air purifier in select models of the new range comes with a 4-in-1 PM2.5 air filter with advanced filtration technology. 4-in-1 Care Filter provides optimal protection by filtering out ultra-fine dust and sterilizing bacteria, viruses and allergens. It reduces up to 90% harmful bacteria, up to 99% viruses, and up to 98% allergens (tested by Intertek).

In a world of smart connected devices, Samsung has also taken the AI features a notch higher in select models in its new range. In addition to smart features such as Welcome Cooling and Voice Control, Samsung’s Wi-Fi-enabled air conditioners, including those from the WindFree™ series, now offer AI Energy Mode. This intelligent cooling feature uses AI to analyze the user’s preferred temperature and room condition before switching to the most effective mode and saving up to 20% of energy.

The WindFree™ Good Sleep mode creates an ideal temperature without an unpleasant cold air flow and saves up to 69% energy compared to the normal cooling mode.

Overall, the new range allows consumers to save up to 77% of energy thanks to features like the WindFree™ Energy Saving Motion Detect Sensor, Digital Inverter Boost, and AI Energy mode.

“We are excited to introduce our new line-up of air conditioners, which provides powerful cooling and perfect comfort. These air conditioners are not only powerful cooling machines but also come with various features such as multi-stage filtration, low energy consumption, and intelligent AI-enabled controls that adjust the cooling based on the room temperature to take consumers’ experience a notch higher. Besides, the WindFree™ series has a unique ‘no wind’ feature that gently and quietly distributes cool air,” said Mohandeep Singh, Senior Vice President of, Consumer Electronics Business, Samsung India.

Apart from WindFree™ air conditioners, Samsung also has introduced 38 other models. The 5 in 1 Convertible Series offers customized operations ranging from 40% to 120%, including Home Alone Mode, which operates at 40% cooling capacity, Eco Mode (60%), Pleasant Mode (80%), Normal Mode (100%), and Party Mode (120%).

The other models also feature inbuilt Wi-Fi, PM 2.5 4-in-1 Care Filter, AI Energy Mode, and Geometric & Floral patterns.

Price & Availability

Priced at INR 35,599 onwards, the new line-up is available across all leading retail stores and online on Flipkart and Amazon, and

Consumers can also get 5% cashback across retail stores and on all leading bank cards.

The new range comes with one year of Comprehensive Warranty, 5 years of Extended Warranty on PCB, and 10 years of Warranty on the Inverter Compressor.

Key Features of WindFree ACs

WindFree™ Cooling

Wind-Free™ Cooling gently and quietly disperses air through 23,000 micro air holes, so there is no unpleasant feeling of cold wind directly on the skin. Its advanced airflow also cools a wider and larger area more evenly. It comes with Samsung’s 3-step Fast-Cooling mode, which can cool a room 43% faster than its conventional air condition unit.

Energy Saving with Digital Inverter Boost technology

Save money every day with highly energy-efficient WindFree™ Cooling. When operating in Wind-Free™ mode, the outdoor unit consumes minimal power – using up to 77% less electricity than the Fast-Cooling mode. Digital Inverter Boost technology maintains the desired temperature with less fluctuation.

Enhanced Wi-Fi

The new range comes with in-built Wi-Fi that allows consumers to easily manage their ACs for an enhanced experience. Consumers can connect their WindFree™ AC seamlessly with Samsung’s SmartThings app by using in-built Wi-Fi, thus allowing them to change settings or switch it on/off using Bixby voice assistant, Alexa, and Google Home. 

The Welcome Cooling feature helps optimize cooling using AI Auto Cooling in the SmartThings app and cools the room before the user reaches home. Further, the WindFree™ AC range saves up to 77% energy, thanks to the WindFree™ technology.

Additionally, equipped with Motion Detect Sensors, these air conditioners automatically go into an energy-saving mode if no movement is detected for 20 minutes, saving up to 43% energy. When no human motion is detected for about 20 minutes, WindFree™ mode gets activated, and the set temperature can change to up to 28 degrees Celsius. But as soon as it detects activity, the previous operation restarts.

AI Auto Cooling

Apart from the cooling capabilities, the new line-up also offers convenience by optimizing the cooling process using the AI Auto Cooling feature, thus allowing consumers to use their air conditioners more efficiently. Through its analysis of room conditions, user-preferred temperatures, cooling modes, and even the outdoor climate, it automatically switches to the most appropriate settings, thus saving the consumer from the hassle of manually operating the air conditioner.

Clear Air Quality

The new lineup of WindFree™ ACs is equipped with a PM 1.0 filter that provides clean air by filtering out ultra-fine dust and sterilizing viruses and bacteria. This is a Semi-Permeable filter that is washable and reusable, making it extremely cost-effective.

The Wind-Free™ AC also boasts of PM 2.5 (4-in-1) Care filter, which keeps the air hygienic, maintains the unit’s performance, and collects up to 98.8% of harmful bacteria, selected viruses, and allergens efficiently. Its 4-in-1 Care filter collects fine dust (PM2.5). 


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