Vi Expands Retail presence in Rural Maharashtra with the Launch of 140 Vi Shops

  • Launched over 1100 Vi Shops in 18 states of India
  • Vi Shops serve as one-stop service points for prepaid users in Tier 3 towns like Ausa, Umred, Karanja Lad, and Patan.
  • Initiative to serve, engage and connect with the growing rural population

MUMBAI: In line with its strategy to get closer to rural consumers, leading telecom operator, Vi, has launched around 30 new formats ‘Vi Shops’ across Tier 3 locations in Maharashtra. Ramping up its retail footprint, Vi Shops have been launched in towns like Ausa, Umred, Karanja Lad, Patan, Ambejogai, and Revdanda.

Introduced with the intent to deliver a uniform Vi experience to local customers as well as enable quick support and handholding, these Vi Shops have been rolled out in the last three months. The modern design of the new format Vi Shops is in line with signature elements that define existing Vi Stores in urban locations. Vi Shops offer the entire bouquet of Vi prepaid products and services and enable an enhanced customer experience and closer engagement.

Highlighting the strategic objective behind this retail expansion initiative, Abhijit Kishore, COO, of Vodafone Idea Limited, said “Our experience and customer research indicates that there is still a large segment of customers, beyond metros, who prefer the comfort and familiarity of face-to-face service. To enable the large rural population to be part of the digital revolution, we have taken a renewed approach to our rural retail strategy by introducing the concept of Vi Shops across multiple small towns and tier 3 markets. The launch of nearly 1100 Vi Shops within such a short time frame is one of the fastest retail expansions in the country. This will help us get closer to our customers providing them convenience and simplicity in accessing service through trained personnel in welcoming surroundings.”

Vi has remained at the forefront of introducing innovative concepts, products, and services to serve the diverse aspirations of customers. Through the Vi Shops, Vi also intends to enhance awareness and adoption of Vi’s wide bouquet of Telco++ offerings, curated as a result of partnerships with domain experts in areas such as Jobs & Skilling, Govt. Exam preparation, and English language skills amongst others.

Vi has planned the new rural prepaid stores by consistently adapting and reinventing to provide a live and engaging experience in line with changing customer needs. The look and feel of the Vi store are designed to address customer aspirations while capturing Vi’s core brand attitude.


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